One independent clinic, a local team and a Denver footprint, competing against national telehealth brands that spend millions on content and links.
R2 came to us after a months-long ranking collapse. The first job was technical remediation and a compliant content infrastructure across all three locations — medical-marketing rules first, then location pages, then topical authority clusters, with a Google Business Profile program measured against a declared health-score target.
The second job was newer: if the answer engines do not mention you, you are invisible at the exact moment a patient is deciding where to go.
Discovery
We ran sixteen high-intent patient questions — TRT, medical weight loss, peptide therapy, women's hormone care — through the three leading answer engines and recorded who each one named and cited. That audit became the monthly measure.
What we did
We did not try to out-spend the national brands. We made R2 the clearest, most trustworthy, most machine-readable source on its own subjects, so that when an engine assembles an answer about Denver hormone or weight-loss care, R2 is the obvious clinic to cite.
Per-city location pages, service content that answers the questions patients actually ask, and structure the engines can read — all inside medical-marketing compliance.
- Technical remediation after the ranking collapse
- Per-city location pages for three clinics
- Topical authority clusters inside medical-marketing compliance
- Google Business Profile program against a declared health-score target
- Monthly AI-search audit across 16 patient questions
The outcome
ChatGPT mentions R2 in 12 of the 16 questions and cites it with a link in 11. Perplexity mentions it in 10 and names it a go-to Denver clinic in 9. For the best TRT or men's hormone clinic in Denver, R2 is the most-cited clinic in the entire answer set, ahead of the national chains it competes with. Medical weight loss and Gemini are the open frontiers, mapped and measured every month.
“The clearest signal wins.”
