In the Press
Where Matthew Montez and The MBC Group have been quoted and featured, on marketing, AI and growing a small business.
The stories worth starting with.
Using ChatGPT to write your resume or cover letter? One HR expert says that crosses the line
Matthew is quoted on why a job candidate's smart use of AI tools can signal real digital skills.
Read on WTOP NewsX in 2023: A Recap of Everything Marketers & Advertisers Need to Know
HubSpot walks through how Matthew used X advanced search and Lists to drive foot traffic for a regional coffee shop chain.
Read on HubSpotEmployers: Want Teams to Adopt AI? Focus on Mindset
The article tells how Matthew brought his team into the rollout of MBC's chatbot, AiDen.
Read on TalentCultureHow to Use Predictive Analytics in Sales
Matthew shares how MBC used predictive analytics to turn leads into long-term clients.
The impact of user-generated content on small business digital marketing
Matthew explains how customer-made content lifted social ROI and brand recognition.
What Is User-Generated Content? Definition and Examples
Matthew is quoted on making customers feel seen by encouraging them to share their own content.
How Can Students Master Digital Marketing Analytics? 10 Marketing Experts Share Their Thoughts
Matthew advises marketing students to learn data visualization tools, drawing on MBC's AI shift.
6 Engaging Market Research Activities for Your Students
Matthew's advice on building customer empathy through interviews and social listening is featured.
How to Design Effective Call-to-Action Buttons for Social Media Success
Matthew gives a tip on using bold language and vivid color in social media calls to action.
14 Unique Ways to Harness Big Data for Business Development
Matthew explains how MBC builds predictive analytics into marketing strategy.
How Do You Create An Inclusive UX Design?
Matthew talks about using AI tools like AiDen to make digital experiences more accessible.
How Do You Evaluate Earned Media?
Matthew lists the signals he tracks to judge an earned media campaign.
How Does Technology Enhance Attendee Engagement at Conferences?
Matthew shares how event tech can deepen attendee engagement.
Which AI-Driven Automations Help Streamline Startup Processes?
Matthew describes how AI automation at MBC improved customer loyalty and retention.
How to Calculate Your Facebook Ads ROI + Tips for Improvement
Matthew explains which metrics he uses to measure Facebook ad ROI, with a campaign example.
What is First-Party Data? How to Use It, Top Tools + Examples
Matthew talks about using first-party data for AI-driven predictive analytics.
AI-Powered Applications: How Candidates Respond
Matthew describes how MBC uses AI to screen applicants for relevant experience.
How To Beat These 12 B2B Marketing Challenges in 2024
Matthew's tip on standing out with unique digital experiences in B2B lead generation.
Which Attributes Describe a Good Landing Page Experience
Matthew explains what drags a landing page's quality rating down and why regular audits matter.
Overcoming AI Resistance: Proven Ideas From Leaders
Matthew shares how to ease team fears about AI by inviting input and sharing wins.
13 Smart Ways to Use AI for YouTube (Expert Tips)
Matthew shares how AI helps MBC make more targeted, engaging YouTube videos.
Audience First: 18 Strategies for Targeted Lead Generation
The American Marketing Association's Phoenix chapter features Matthew's tip on tailoring messages to a segment's real concerns.
In the Spotlight: Navigating Product Placement Trends for Maximum PR Impact
Matthew points to virtual and augmented reality as a new frontier for product placement.
AI Headshot Generators For Public Relations Activities
Matthew shares his experience with AI-generated headshots for chatbots and PR use.
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