Referrals aren’t a system.
New business shows up three ways. Someone refers you. An old client comes back. A stranger finds you. All three are passive, and none of them can be turned up in a bad quarter.
Outbound is the one channel where you pick who hears from you, and when. Most companies never build it, because it needs domains, authentication, warmup, clean data, copy that doesn’t read like a template, and someone answering replies inside the hour.
All of that is the actual job. We already own it, so you rent it instead of building it.
You pay to build it once, then you pay for results.
$250–$300
Covers the build: sending domains, mailboxes, SPF, DKIM and DMARC, the warmup period, your target list, and the copy and sequence written for your offer. Charged once, at kickoff.
$100
Per lead — a positive reply.
Someone writes back wanting to talk. We hand you the thread and what we know about them. You book it yourself. Cheaper, and you keep control of the call.
$300
Per booked appointment — a call on your calendar.
We work the reply, check it against your criteria, agree a time and confirm it. It shows up on your calendar ready to run. Costs more because we do the chasing.
- No monthly retainer
- No percentage of closed revenue
- No annual contract — month to month
- No separate software bill; the platform is ours
The two prices are linked on purpose. About a third of positive replies turn into booked calls, so the two options work out the same. You’re just picking who does the booking. And the setup fee is there because domains, mailboxes and three weeks of warmup cost real money before a single email goes out. We charge for that and nothing else, which is what lets the rest of it ride on results.
Four moving parts. We run all four.
Targeting
We work out who’s actually worth emailing: industry, headcount, role, geography, and whatever makes this the right week to reach them. Then we build the list and verify it before anything sends.
Infrastructure
Separate sending domains, never yours. Mailboxes set up with SPF, DKIM and DMARC, then warmed for two to three weeks before we contact anyone. We stay under the per-mailbox limits that keep mail out of spam.
Copy and sequence
Short, plain, written for the person reading it. Three touches in the first week instead of a month of nagging. Two versions of every step run against each other so we can see which one wins.
Replies
Every reply gets read. Questions answered, no-thanks removed from the list, and anyone who wants to talk ends up on your calendar. You never get handed an inbox to dig through.
Itemized. Nothing held back for an upsell.
The real numbers, before you ask for them.
Outbound is mostly math. Volume in, replies out, at rates the whole industry already knows. Here’s what each tier produces, so nobody’s surprised in month two. Under about 300 a day you won’t get enough conversations to be worth either of our time, so we don’t sell it. Most clients end up at 1,000.
For a first outbound motion, or a narrow market.
~1,650
leads contacted / month
For a market big enough to push volume into.
~2,750
leads contacted / month
Where the numbers start producing a real pipeline.
~5,500
leads contacted / month
Pricing is the same on every tier — the tier only sets how much volume runs. It is published in full on the pricing page, because “contact sales for pricing” wastes everyone’s time.
Book a Strategy Session »Where these come from. Industry benchmarks: about a 0.156% positive reply rate, and one booked conversation per 3,000 emails in a normal market, or per 1,000 in a good one. They aren’t a forecast of your account.
What moves them. Your offer and your list matter far more than anything we do at the sending layer. A sharp offer to a narrow list beats volume every time.
Timing. Two to three weeks of warmup before the first prospect is contacted, then replies inside the first fortnight of sending. Ninety days before the data is worth drawing conclusions from.
What this isn’t.
- It’s not instant. Anyone promising meetings in week one is either about to burn a domain, or already burned yours.
- It’s not a scraped list blasted at everyone. Bad data is the fastest way into spam, and you’d be paying for the privilege.
- It’s not fake personalization. No “loved your recent post” when nobody read it. Buyers can tell, and it costs you the reply.
- It’s not a replacement for your sales process. We get you the conversation. Closing it is still your job, and if the closing is the problem, outbound just makes that obvious faster.
The questions that actually get asked.
Will cold email hurt my company domain?
No, because we never send from it. Outbound runs on separate domains we buy and authenticate for this purpose. If a sending domain degrades we retire it and replace it. Your primary domain keeps carrying your invoices, contracts and client mail, untouched.
How long before I see booked meetings?
Two to three weeks of infrastructure and warmup first, before a single prospect is contacted. Sending starts after that and replies usually begin within the first fortnight. Plan on roughly a month from kickoff to the first conversations, and ninety days before the numbers mean anything.
Is cold email legal?
Business-to-business cold email is legal in the United States under CAN-SPAM, which requires accurate sender and header information, a subject line that’s not misleading, a valid physical postal address in every message, and a working opt-out that’s honored promptly. Every campaign we run meets all four. We don’t email consumers, and we don’t email EU or UK contacts without a lawful basis.
What do you need from me?
A clear description of who your best customers are, permission to buy a few sending domains adjacent to your brand name, a calendar link, and about an hour of your time on the target list and the copy before anything sends.
What if it doesn’t work?
You’re month to month with no minimum, so you stop. The setup fee is spent either way, because domains, mailboxes and warmup are real costs incurred on day one. After that you only pay for leads or appointments that actually arrive. That’s the entire reason the offer is shaped this way.
Find out whether outbound fits your market.
Thirty minutes. We size your list live on the call, work out what a booked conversation is worth to you, and tell you straight if your market’s too small for this to pay.
No long-term contract · month to month · list and copy built for your offer