Referrals are not a system.
Most B2B companies get new business three ways: someone refers them, an old client comes back, or a stranger happens to find them. All three are passive. None of them can be turned up in a quarter where the pipeline is thin.
Outbound is the one channel where you decide who hears from you and when. It is also the one most companies never build, because it needs domains, authentication, warmup, list data, copy that does not read like a template, and someone to answer the replies within the hour.
That stack is the whole job. We already own it, so you rent it instead of building it.
You pay to build it once, then you pay for results.
$250–$300
Covers the build: sending domains, mailboxes, SPF, DKIM and DMARC, the warmup period, your target list, and the copy and sequence written for your offer. Charged once, at kickoff.
Per lead
A positive reply.
A prospect writes back saying they want to talk. We hand you the thread and the context; you take it from there and book it yourself. The cheaper of the two units, and the one that gives you control of the call.
Per booked appointment
A call on your calendar.
We work the reply, qualify it against your criteria, agree a time and confirm it. It lands on your calendar ready to run. Costs more per unit because we do the chasing and carry the scheduling.
- No monthly retainer
- No percentage of closed revenue
- No annual contract — month to month
- No separate software bill; the platform is ours
Both units are priced on the call, once we have seen your market, your average deal size and the volume you want. Why the setup fee exists at all: domains, mailboxes and three weeks of warmup are real money spent before a single email goes out. Charging for that, and nothing else, is what lets the rest of the deal sit on results.
Four moving parts. We run all four.
Targeting
We define who is actually worth emailing — industry, headcount, role, geography, and the trigger that makes now the right week. Then we build and verify the list. You approve it before anything sends.
Infrastructure
Separate sending domains, never yours. Mailboxes authenticated with SPF, DKIM and DMARC, then warmed for two to three weeks before a prospect is contacted. Volume stays under the per-mailbox limits that keep mail out of spam.
Copy and sequence
Short, plain, specific to the person. Three touches across the first week rather than a month of nagging. Two versions of every step run against each other so the winner is measured, not argued about.
Replies
Every reply gets read and sorted. Questions get answered, no-thanks gets suppressed, and anyone who wants to talk lands on your calendar. You are never handed a shared inbox to dig through.
Itemized. Nothing held back for an upsell.
The real numbers, before you ask for them.
Outbound is arithmetic. Volume in, replies out, at a rate the whole industry already knows. Here is what each tier produces on the published benchmarks, so nobody is surprised in month two.
| Tier | Emails / day | Emails / month | Conversations / mo | Strong market |
|---|---|---|---|---|
| Pilot | 150 | 3,300 | ~1 | up to 3 |
| Starter | 300 | 6,600 | ~2 | up to 7 |
| Growth | 500 | 11,000 | ~4 | up to 11 |
| Scale | 1,000 | 22,000 | ~7 | up to 22 |
Where these come from. Industry benchmarks — roughly a 0.156% blended positive reply rate, and one booked conversation per 3,000 emails in a typical market or per 1,000 in a strong one. They are not a forecast of your account.
What moves them. Your offer, your list quality and how well-known your category is will move these numbers far more than anything we do at the sending layer. A sharp offer to a narrow list beats volume every time.
Timing. Two to three weeks of warmup before the first prospect is contacted, then replies inside the first fortnight of sending. Ninety days before the data is worth drawing conclusions from.
What this isn’t.
- It is not instant. Anyone promising meetings in week one is either sending from a domain they are about to burn, or they already burned yours.
- It is not a scraped list blasted at everyone. Bad data is the single fastest way to land in spam, and you would be paying for the privilege.
- It is not fake personalization. No “I loved your recent post” when nobody read it. Buyers can tell, and it costs you the reply.
- It is not a replacement for your sales process. We get you the conversation. Closing it is still yours, and if your close rate is the problem, outbound will only make that visible faster.
The questions that actually get asked.
Will cold email hurt my company domain?
No, because we never send from it. Outbound runs on separate domains we buy and authenticate for this purpose. If a sending domain degrades we retire it and replace it. Your primary domain keeps carrying your invoices, contracts and client mail, untouched.
How long before I see booked meetings?
Two to three weeks of infrastructure and warmup first, before a single prospect is contacted. Sending starts after that and replies usually begin within the first fortnight. Plan on roughly a month from kickoff to the first conversations, and ninety days before the numbers mean anything.
Is cold email legal?
Business-to-business cold email is legal in the United States under CAN-SPAM, which requires accurate sender and header information, a subject line that is not misleading, a valid physical postal address in every message, and a working opt-out that is honored promptly. Every campaign we run meets all four. We do not email consumers, and we do not email EU or UK contacts without a lawful basis.
What do you need from me?
A clear description of who your best customers are, permission to buy a few sending domains adjacent to your brand name, a calendar link, and about an hour of your time to approve the target list and the copy before anything sends.
What if it doesn’t work?
You are month to month with no minimum, so you stop. The setup fee is spent either way, because domains, mailboxes and warmup are real costs incurred on day one. After that you only pay for leads or appointments that actually arrive. That is the entire reason the offer is shaped this way.
Find out whether outbound fits your market.
Thirty minutes. We size your addressable list live on the call, work out what a booked conversation is worth to you, and tell you honestly if your market is too small for this to pay.
No long-term contract · month to month · you approve the list and the copy