How it works

Two to three weeks to build. Then you pay only for results.

B2B cold email outbound has no secret. It’s a list of dull steps, and the job is doing every one of them right. Here’s exactly what happens, and where you come in.

Book a Strategy Session »The timeline

The engagement

From the first call to the first invoice.

Plan on roughly a month from kickoff to the first conversations, and ninety days before the numbers mean anything.

Step one

Day 0

The strategy call

Thirty minutes. We size your addressable list live, work out what a booked conversation is worth against your average deal, and agree which unit you’re buying. We size it here, before anything is built.

You: Turn up. Know your average deal size and close rate.

Step two

Week 1

Domains and mailboxes

We buy sending domains adjacent to your brand, create the mailboxes and publish SPF, DKIM and DMARC. Never your primary domain.

You: Review the domain names. Fifteen minutes.

Step three

Weeks 1–3

Warmup and list build

Mailboxes warm up on a ramp while we build the list and write the sequence. Nothing goes to a prospect in this window. Skipping it is how people end up in spam permanently.

You: Sign off the target list and the copy. This is the important one.

Step four

Weeks 3–4

Sending starts

Three touches over the first week per prospect, day 0, 4 and 7, from a rotating set of mailboxes at a safe daily rate. Two variants of every step run against each other.

You: Nothing.

Step five

Ongoing

Replies and booking

Every reply gets read. Questions answered, no-thanks removed, and anyone who wants to talk either lands on your calendar or comes to you as a thread with the context attached.

You: Run the calls.

Step six

Weekly

The invoice

A list of every lead or appointment from that week, sent to you. You have 24 hours to challenge anything on it. No objection, the card is charged.

You: Read the list. Challenge anything that doesn’t meet the standard.

Four things that never change

The rules that keep this from going wrong.

Each one covers a common way outbound goes wrong.

The list, built for you

Nothing is contacted that isn’t on the verified list. That list is also the qualification standard, so there’s no argument later about whether a booked call counted.

The copy, written for you

Every sequence and every variant, written for your offer. It goes out in your name.

Never your domain

Sending runs on separate domains we own and authenticate. If one degrades we retire it and replace it at our cost.

Weekly, not monthly

You see the list and the invoice every week. If something is going wrong you find out in seven days, not thirty.

Start with a call

Start with the thirty minutes.

We size your list live on the call and tell you straight whether the math works. If it doesn’t, that’s the end of it and it cost you half an hour.

Book a Strategy Session »See pricing

Denver since 2018 · 5.0 on Google · month to month