Cold email outbound is priced on results, not months. One fee to build the sending infrastructure, then you pay per outcome — and you choose which outcome you’re buying. There’s no retainer underneath it and no contract.
$250–$300
Sending domains, mailboxes, SPF, DKIM and DMARC, the two to three week warmup, your target list, and the copy written for your offer. Charged once, at kickoff.
$100
Per lead — a positive reply.
Someone writes back wanting to talk. We hand you the thread and the context; you book it yourself.
$300
Per booked appointment.
A qualified call on your calendar, chased and confirmed by us. Costs more because we carry the scheduling.
Roughly a third of positive replies turn into booked calls, so the two options cost about the same per outcome — you’re choosing who does the booking, not paying more for one route. How outbound works
Both plans include the same senior strategist, the same direct access, and the same rule: nothing launches, publishes, or spends a dollar without your approval. The difference is how many fronts we’re working on.
Ad budget is paid directly to Google and Meta and is separate from this fee. We never take a percentage of it. Annual plans are billed once, up front, and refundable pro rata if you leave.
The department you’d otherwise build, at market rates. Fewer people, more output, and the efficiency lands in your price instead of our margin.
These come with any plan, at any level.
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Websites and brand work are quoted as one-time projects. Clients on a plan get them at cost with no markup, and maintenance folds into the monthly fee.
Positioning, logo system, type and color, and a usage guide your other vendors can actually follow.
If something here still isn’t clear, that’s a failure of ours. Ask on the call and we’ll answer plainly.
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