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Featured · AI & Automation · Sep 23, 2026 Business Process Automation Services: Add One Word and Google Shows You a Different Internet Original research: Google returned 94 results for “business process automation” — 1,300 searches a month, $47 a click — and 72 of them only explain what it is. Add the word “services” and just 13 of 99 explain. Only two domains sit in both top tens, and none of the six top pages we could read names a price. Read the piece›

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SEO & Traffic · Sep 22, 2026 B2B SaaS Organic Search: Why Traffic Goes Up and Revenue Stays Flat Thirteen SaaS growth practitioners, one feature, and a straight answer on where organic stops producing revenue: the evaluation stage in the middle of the funnel, the one almost nobody funds. Read the piece › AI & Automation · Sep 22, 2026 AI Automation Services: We Searched Three Ways for the Same Thing and Got Three Different Page Ones Original research: three plain-English ways to ask the same question return three near-separate page ones — only Reddit is on all three. Google returns 18 results for “ai automation services”, nine of the last ten government departments. None of the five firms you could hire publishes a price. Read the piece › AI & Automation · Sep 21, 2026 AI Automation Agency: Google Runs Out of Real Answers After Eight Results Original research: “ai automation agency” returns the same eight relevant results nationally and from Denver — then Google falls back to Logic Pro tutorials and the dictionary. None of the three agencies selling on page one publishes a US dollar price, and none of the directory’s 49 companies is in Denver. Read the piece › SEO & Traffic · Sep 1, 2026 How to Rank in ChatGPT: 5 of the 20 Pages That Rank for This Block ChatGPT’s Crawler Original research: we tested all twenty pages ranking for “how to rank in chatgpt” against their own robots.txt — five block OpenAI’s crawler. Six of the eleven guides say to show a visible “last updated” date; none does. Read the piece › SEO & Traffic · Aug 31, 2026 Social Media Marketing for Real Estate: 16 Guides Tell You to Post. None Tells You How Fast to Reply. Original research: sixteen readable guides on page one, and not one names a response time. Two mention a follow-up system, none explains how to attribute a lead — and the #1 result was published in 2017. Read the piece › SEO & Traffic · Aug 30, 2026 Local SEO for Small Business: 15 of the 17 Guides on Page One Never Mention AI Search Original research: fifteen of the seventeen readable guides on page one for “local seo for small business” never mention AI search — and three of them sell AI-search services on the same page. Thirteen publish a date; none was first written in 2026. Read the piece › SEO & Traffic · Aug 29, 2026 HVAC Marketing Agency: All Four “Best Agency” Lists on Page One Rank Themselves First Original research: all four “best HVAC marketing agency” rankings on page one are published by HVAC marketing agencies, and every one puts itself at number one. We then ran the same check on eight more trades — 20 ranking pages, 17 put their own side first, and only 4 say so. Read the piece › SEO & Traffic · Aug 28, 2026 Dentist Marketing: The Same 15 Ideas, Published Three Times, With Different Numbers Original research: the same 15-idea article is published on three different dental practices’ websites, eighteen minutes apart — and every statistic in it was rewritten. Read the piece › SEO & Traffic · Aug 27, 2026 Who Actually Owns Page One? We Classified 240 Search Results in Denver and Phoenix. Original research, updated 31 Aug: 240 results classified across two cities, plus Denver's agency layer read twice — twelve agencies call themselves the city's best, and the map pack has different winners from the organic results entirely. Read the piece › SEO & Traffic · Aug 27, 2026 Personal Injury Lawyer Marketing: Page One Has 148 Ideas and Almost No Prices. Original research: eight of the top twenty results for “personal injury lawyer marketing” are numbered lists holding 148 ideas, and six of them never print a dollar figure. What a personal injury click really costs. Read the piece › SEO & Traffic · Aug 26, 2026 Law Firm Website Design: Page One Is a Beauty Contest. Your Clients Aren’t Judging One. Original research: eleven of the top twenty results for “law firm website design” are galleries of screenshots. The number one result describes 59 firm websites in 87,847 characters and never uses the word “leads”. Read the piece › SEO & Traffic · Aug 25, 2026 Marketing for Real Estate Brokerages: You Have Two Audiences. Page One Only Covers One. Original research: sixteen of the top twenty results for “marketing for real estate brokerages” are written for individual agents. What the recruiting audience is worth, using NAR’s 2026 Member Profile. Read the piece ›

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// Insights

Published when we have something to say.

Original research, case studies, and working notes from the strategists who run the engagements. No summaries of other people’s research.

Featured · AI & Automation · Sep 23, 2026

Business Process Automation Services: Add One Word and Google Shows You a Different Internet

Original research: Google returned 94 results for “business process automation” — 1,300 searches a month, $47 a click — and 72 of them only explain what it is. Add the word “services” and just 13 of 99 explain. Only two domains sit in both top tens, and none of the six top pages we could read names a price.

Read the piece›
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