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Service S/04 — Search, Social & Paid
Organic and paid, run from one strategy and measured as one system.
Search, social, and paid media planned, run, and reported together under one flat monthly fee, so every channel works from the same strategy and the same scoreboard.
Book a strategy session What is in scope
Month to month No annual contract
1 Senior strategist, start to finish
Week 1 First work shipped
100% You own every account and asset
On this page
01 — The problem 02 — What we do 03 — Deliverables 04 — How it runs 05 — Who it suits 06 — Questions
Service lead
Matthew Montez, founder. The senior strategist on every engagement, from the first call to the work that ships. Denver since 2018.
Arrange an introduction
01 — The problem
Channels compete when they should compound.
Search is with one agency, paid with another, social with a freelancer. Each reports its own numbers, each argues for its own budget, and each optimises for a metric the others do not share. The brand shows up differently in every one of them.
The symptom leaders describe is cost: rising spend, flat results. The cause is that channels are bought and measured separately, so no one is accountable for what the system as a whole returns.
“Some of the most caring and knowledgeable people about SEO, PPC, and marketing in general.”
Lizzy Levine — Juice Marketing, Google review
02 — What we do
We run the channels as one system.
The work starts with a channel audit: every account, every budget, every metric being reported, and what the sum of it actually returns. Then we set the roles: what search is for, what social is for, what paid is for, and how they hand people to each other and back to the site.
From there we run them together. One plan, one budget conversation a month, one scoreboard. AI handles monitoring, bid pulls, and reporting; your strategist makes every adjustment, and organic and paid are tuned against each other, not in isolation.
- ✓Channel audit across search, social, and paid accounts
- ✓Channel roles and a single measurement model
- ✓Search: technical, on-page, and local, planned with content
- ✓Social: profiles, publishing, and community in one voice
- ✓Paid: search and social media planned, run, and reported together
- ✓Monthly review with one scoreboard and one budget decision
03 — Deliverables
Six deliverables, then a monthly rhythm.
D/01
Channel audit
Every account, budget, and reported metric, and what the system returns in total.
D/02
Channel roles
One page per channel: its job, its audience, and what it hands to the next.
D/03
Measurement model
The single scoreboard that replaces the vendor dashboards.
D/04
Search plan
Technical, on-page, and local priorities sequenced against the content engine.
D/05
Paid plan
Budgets, audiences, and creative planned alongside organic, never against it.
D/06
Monthly review
One document, one meeting, one budget decision.
04 — How it runs
One month to set up. Then monthly.
- Month 1 · Weeks 1–2 Diagnosis Account access, historical pull, and current spend mapped against what it returns.
- Month 1 · Weeks 3–4 Roles & model Channel roles set, one scoreboard built, first quarter planned and the monthly number agreed.
- Month 2 Transition Accounts brought under one strategist; existing campaigns kept running while the plan takes over.
- Ongoing Run & review Publish, optimise, report in Slack. Nothing spends a dollar without your approval. One review a month.
05 — Who it suits
A good fit, and an honest one.
Works well when
- ✓Two or more vendors are each reporting their own version of success
- ✓Ad spend is rising and the return is unclear
- ✓A new site or content engine is live and needs channels pointed at it
- ✓You can make one budget decision a month
Works badly when
- –The website cannot convert the traffic — start with S/02
- –There is no content to distribute — start with S/03
- –A channel is contractually locked with another agency for the year
- –The objective is a lower cost per click rather than a system
06 — Questions
Frequently asked.
How is this priced?–
One flat monthly fee, agreed before we start. It doesn’t move with hours or ad spend.
What do you need from us?+
Are you using AI to do this?+
What happens after the first month?+
Related services
S/01 Ecosystem Strategy Start here if the question is really about where the brand stands and how the channels connect. View service → S/02 Web & Digital Presence A website built as the center of the ecosystem, with the profiles and hubs that point back to it. View service → S/03 Content Engine Content planned once and distributed across search, social, and email in one consistent voice. View service →
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A strategy session, no deck.
A free 30-minute session with a senior strategist. A straight diagnosis, an exact monthly number, and an honest answer if we’re not the right fit.
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3000 Lawrence St #32 Denver, CO 80205 (303) 250-9551
A senior marketing team on subscription. SEO, Google Ads, Meta Ads, web, and content for growing businesses. One flat monthly fee, no hours, no ad-spend commission. Human strategy, AI implementation. Denver since 2018.
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