A lawn-care company with more personality than its website, in a category where every competitor looks the same.
Denver homeowners search for lawn care by where they live, not by company name. The old site had one page for everything and a contact form nobody filled in. The brand — a pink flamingo in a beige industry — was the best thing about the business and the site hid it.
The rebuild put the brand out front and the quote one tap away.
Discovery
Search demand split cleanly by area — Arvada, Denver and Golden each with their own questions and their own competitors. A single service page could not rank for all three, and a homeowner who lands on a page about the wrong town leaves.
What we did
Service-area architecture: a page per area with the services, the neighborhoods and the proof that matter there.
A quote-first conversion flow — instant quote capture on every page, phone-friendly, with nothing to read before the button.
A personality-forward design in light and dark themes that stands out in a category of green-and-white templates.
Local SEO foundations — schema, Business Profile alignment, fast pages — so the areas rank as the site grows.
- Service-area pages for Arvada, Denver and Golden
- Instant quote capture on every page
- Light and dark theming
- Local SEO foundations at launch
- Restored from backup and rehosted on Netlify
The outcome
A site that reads like the brand and works like a quote form: homeowners land on the page for their town and ask for a price without hunting for it.
“The brand was the best thing about the business. The site hid it.”
