A melodic and progressive house artist from Tel Aviv with a growing catalog, live sets on YouTube, and no single place that held all of it.
Avi H makes music in Tel Aviv, mostly at night, mostly about the sea — some of it in Hebrew, some in English. Twenty-three originals lived across streaming services, a YouTube channel of live sets, and a handful of social profiles, each with its own look. Nothing said who the artist was in one place.
The brief was an identity and a site that could carry the whole catalog without sending anyone away to hear it.
Discovery
The catalog itself set the rules. Twenty-three tracks needed twenty-three covers that read as one body of work, and the site had to switch between Hebrew and English without feeling like two sites. Every decision came back to the music: if a page could not play the track, it was in the way.
What we did
A bilingual brand system: wordmark, type, a colour world drawn from the sea at night, and a cover-art series so each release stands on its own while belonging to the set.
A scroll-driven site with a track reel — as you move through the catalog each track fades in, plays inline, and hands off to the next. Live sets sit beside the catalog, and every track lists everywhere it lives.
Built as a fast static site so it loads on a phone in the time it takes to press play.
- Wordmark, type and colour system in Hebrew and English
- 23 cover artworks as one series
- Scroll-driven track reel with inline playback
- Live sets from YouTube beside the catalog
- Fast static build; no CMS to babysit
The outcome
One address for the artist: the identity, the full catalog playing in place, the live sets, and the links out to every platform — with nothing that has to be maintained by hand when a new track lands.
“If a page could not play the track, it was in the way.”
