Matthew Montez is the founder of The MBC Group, a Denver visibility agency that builds immersive websites, original creative and the search visibility that gets them found.
In the press · 25 mentions
Where MBC has already been part of the story.
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Mar 2024Using ChatGPT to write your resume or cover letter? One HR expert says that crosses the lineMatthew is quoted on why a job candidate's smart use of AI tools can signal real digital skills.Quoted
2024X in 2023: A Recap of Everything Marketers & Advertisers Need to KnowHubSpot walks through how Matthew used X advanced search and Lists to drive foot traffic for a regional coffee shop chain.Feature
Apr 2024Employers: Want Teams to Adopt AI? Focus on MindsetThe article tells how Matthew brought his team into the rollout of MBC's chatbot, AiDen.Feature
Sep 2026B2B SaaS Growth Strategy with Organic SearchMatthew names the evaluation stage — the middle of the funnel — as the most underfunded content a SaaS company builds, and the one with the highest value per visitor.Quoted
May 2024How to Use Predictive Analytics in SalesMatthew shares how MBC used predictive analytics to turn leads into long-term clients.Quoted
Jan 2024The impact of user-generated content on small business digital marketingMatthew explains how customer-made content lifted social ROI and brand recognition.Quoted
What Is User-Generated Content? Definition and ExamplesMatthew is quoted on making customers feel seen by encouraging them to share their own content.Quoted
Mar 2024How Can Students Master Digital Marketing Analytics? 10 Marketing Experts Share Their ThoughtsMatthew advises marketing students to learn data visualization tools, drawing on MBC's AI shift.Quoted
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May 20246 Engaging Market Research Activities for Your StudentsMatthew's advice on building customer empathy through interviews and social listening is featured.Quoted
Jun 2024How to Design Effective Call-to-Action Buttons for Social Media SuccessMatthew gives a tip on using bold language and vivid color in social media calls to action.Quoted
Mar 202414 Unique Ways to Harness Big Data for Business DevelopmentMatthew explains how MBC builds predictive analytics into marketing strategy.Quoted
Feb 2024How Do You Create An Inclusive UX Design?Matthew talks about using AI tools like AiDen to make digital experiences more accessible.Quoted
Mar 2024How Do You Evaluate Earned Media?Matthew lists the signals he tracks to judge an earned media campaign.Quoted
Mar 2024How Does Technology Enhance Attendee Engagement at Conferences?Matthew shares how event tech can deepen attendee engagement.Quoted
Mar 2024Which AI-Driven Automations Help Streamline Startup Processes?Matthew describes how AI automation at MBC improved customer loyalty and retention.Quoted
2026How to Calculate Your Facebook Ads ROI + Tips for ImprovementMatthew explains which metrics he uses to measure Facebook ad ROI, with a campaign example.Quoted
2026What is First-Party Data? How to Use It, Top Tools + ExamplesMatthew talks about using first-party data for AI-driven predictive analytics.Quoted
Jul 2024AI-Powered Applications: How Candidates RespondMatthew describes how MBC uses AI to screen applicants for relevant experience.Quoted
Jan 2024How To Beat These 12 B2B Marketing Challenges in 2024Matthew's tip on standing out with unique digital experiences in B2B lead generation.Quoted
Which Attributes Describe a Good Landing Page ExperienceMatthew explains what drags a landing page's quality rating down and why regular audits matter.Quoted
Apr 2024Overcoming AI Resistance: Proven Ideas From LeadersMatthew shares how to ease team fears about AI by inviting input and sharing wins.Quoted
Oct 202413 Smart Ways to Use AI for YouTube (Expert Tips)Matthew shares how AI helps MBC make more targeted, engaging YouTube videos.Quoted
Apr 2024Audience First: 18 Strategies for Targeted Lead GenerationThe American Marketing Association's Phoenix chapter features Matthew's tip on tailoring messages to a segment's real concerns.Quoted
Jan 2024In the Spotlight: Navigating Product Placement Trends for Maximum PR ImpactMatthew points to virtual and augmented reality as a new frontier for product placement.Quoted
AI Headshot Generators For Public Relations ActivitiesMatthew shares his experience with AI-generated headshots for chatbots and PR use.Quoted
Fast facts
Everything a fact-checker needs, in one place.
- Full name
- Matthew Montez
- Title
- Founder, The MBC Group
- Founded
- Denver, Colorado — 2018
- Tagline
- We Handle the Monkey Biz.
- Background
- A decade in live brand activation before founding MBC
- matthew@mbcgroup.ai
- linkedin.com/in/matthewmontez
Preferred credit: Matthew Montez, founder of The MBC Group (mbcgroup.ai).
Use them verbatim. No review needed.
Three lengths, so you can drop one straight into your word count.
Matthew Montez is the founder of The MBC Group, a Denver marketing agency he started in 2018. MBC puts a senior strategist on every channel a growing business needs, on a monthly number quoted before the work starts — no hourly billing, no commission on ad spend, and AI running the volume underneath.
Matthew Montez is the founder of The MBC Group, a Denver marketing agency founded in 2018 with roots in live brand activation. He started it after watching the same pattern repeat: growing businesses paying agency rates for junior work, or freelancer rates for disconnected work, and getting a dependable result from neither. MBC's answer is a senior strategist accountable for the whole picture, on a monthly number quoted before the work starts, with AI handling the volume underneath rather than replacing the judgment on top.
Topics with a real position behind them.
Not a general-comment list. These are the areas where there is an actual argument to quote.
Agency pricing models
Why the billable hour and the ad-spend commission both misalign an agency against its client, and what replaces them.
Marketing measurement
Separating what shipped from what worked: launch baselines and 30/60/90-day scorecards instead of activity reports.
Local SEO & the map pack
Google Business Profile, NAP consistency, citation health, and multi-location search for service-area businesses.
AI search visibility (GEO)
How brands get cited in AI Overviews, ChatGPT, and Perplexity — and which traditional SEO tactics don't transfer.
AI in agency operations
Where automation genuinely replaces execution, where it quietly fails, and what it changes about headcount and pricing.
Small-business growth
Which channels are actually winnable at small scale, and where SMB budgets get burned competing on the wrong ground.
Paid media on small budgets
Running Google and Meta ads at spend levels the platforms aren't built for, and why paying a percentage of that spend makes it worse.
Content operations at volume
Publishing on a real cadence without the output reading like it was generated — where the human review actually has to sit.