Why real estate needs a director with a long memory
Real estate is a trust business with a long runway. A buyer or seller may follow you for a year before they call. That rewards a steady presence across search, social, and email, produced from one plan instead of assembled on Sunday night between showings.
The need is different for an agent and a brokerage. An agent needs a personal brand and a market they are known for. A brokerage needs recruiting, a house brand agents want to stand under, and listing content that works for every office. Your director builds the plan for which one you are, and every listing you take becomes a week of content, not a single post.
What your director runs for real estate
Every industry plan is run by your fractional marketing director. Matthew Montez sets the plan, the MBC team produces the work, and you approve everything before it goes live. Services can be added, dropped, or paused any month.
What is included
Presence
- Neighborhood and market pages that make you the known name for the areas you serve
- Google Business Profile for the agent or brokerage, kept current
- Brand positioning and identity that hold across every channel
Social & paid
- Planned, produced, and published social content, with every listing turned into a week of posts
- Facebook and Instagram Ads with creative included
- Zero commission on ad spend
Website
- IDX-ready site with lead capture and neighborhood hubs
- Fast, mobile-first, and built for long-form market content
- Email follow-up for captured leads
Measurement
- Leads tracked by source
- A monthly read from your director on what moved and why
- Everything in your name from week one
How it is priced
One flat monthly fee, quoted before day one. No hourly billing, no setup fee, no annual contract, and zero commission on ad spend. Every account and asset is in your name from the first week.
See pricing →Frequently asked.
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Find out where your market searches for you
A free 30-minute call with Matthew. He maps your neighborhood visibility, reviews your social and paid presence, and quotes your monthly fee before you decide anything.